Bayward

Bayward is one of the largest ocean carriers in the global marketplace and for years it has operated a legacy ocean booking platform and a web-based portal on its website. Customers who wanted the services of Bayward through the various communication technologies made bookings to arrange for freight transport. Nonetheless, the dissatisfaction of clients with the booking platform and restricted usage of the portal led Bayward to look for other solutions that will provide better service provision as well as efficiency.

I have found that working with Elicit Technology’s CargoWise specialists has been a game changer for our business. The joined-up data journey and improved service offering have greatly improved our productivity and our clients’ experience.

Challenges Faced

• Integration Complexity: Bayward aimed to change its business model from the existing third-party booking system to direct partnerships with customers. However, this was not easy due to the proprietary data standard that Bayward implemented.
• Client Dissatisfaction: Clients were unhappy as the legacy platform changed its pricing structure and customer support, though the tool facilitated an easy transfer of data.
• Technical Barriers: The problem with using the unconventional data standard was that it obstructed the direct data integration thus creating difficulty for efficient client communication.
• Legacy System Limitations: The old web portal and the system of online bookings were slow and not nearly as functional as they needed to be.

Solution

Bayward resolved these challenges with the help of CargoWise specialists from Elicit Technology. Elicit offered a full end-to-end solution that enhanced the data exchange feature and improved partners and customer onboarding for both existing and new ones. 

Dynamic Data Harmonization: Ensures flawless data flow between Bayward’s systems and those of its clients, according to each customer’s specific needs.

Versatile Integration: The system supported a variety of interfaces, including RPA and APIs, allowing for different and efficient data exchange techniques.

CargoWise Integration: As part of the agreement, Elicit developed an integration with the CargoWise platform to accommodate freight forwarders who use it.

User-Friendly Connectivity: A simple method for businesses to request connectivity through a dedicated page on Elicit’s CargoWise paltform, allowing for quick selection of desired integration technology.

Results

• Modern APIs and Legacy Interfaces: Bayward now offers the entire booking cycle through modern APIs and legacy interfaces.
• Improved Client Services: The partnership resulted in a strong solution that addressed technical problems and opened up new opportunities for Bayward and its clients.
• Smoother Onboarding: The reduced process for clients to request connectivity, combined with the knowledge of Elicit’s integration team, contributes to a more seamless onboarding experience.
• Improved Efficiency: The innovative and cost-effective solution allowed Bayward to replace its outdated systems, providing clients with improved services, greater flexibility, and data integration possibilities. 

Conclusion

Bayward’s partnership with Elicit Technology’s CargoWise specialists exemplifies how strategic collaborations can overcome complex challenges in the shipping industry. By leveraging Elicit’s expertise, Bayward has significantly enhanced its operational efficiency and client satisfaction. Businesses that are interested in seamless integrations and improved service delivery visit Elicit Technology’s dedicated integration page on its website.

Learn more about how the CargoWise specialists at Elicit Technology can revolutionize your logistics business. Come into contact with Elicit Technology today to understand how to get simple data integration services that suit your business operations.